Now imagine what they could have done if they had another two. Look at what Ubisoft achieved with Unity in a couple of years. In comparison, Assassin’s Creed games feel increasingly mass produced, like they’re rolling off a conveyor belt. They release a new Grand Theft Auto every 3-5 years, taking as long as they think they need. And assets are frequently recycled between games. The mission design gets noticeably sloppy towards the end of almost every entry in the series, presumably as deadlines begin to loom. Unity was a mess of bugs and frantic patching. But this is having a negative impact on their quality. They have shareholders to appease, and making games on this scale costs a fortune. Ubisoft is a business, and businesses exist to make money. The reason so many studios work on these sequels is because they’re massive, and they have to do a new one every year.
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